Is Emotional AI the key to Business Growth?

Laptops, tablets, and many other such gadgets have become an important part of one’s life, and people have started relying on technology like never before.

The relationship of humans with technologies is constantly growing and becoming more complex. The world is constantly shifting toward a future dependent more on artificial intelligence.

Robot technology with emotions has the capability of mastering complex tasks in a much better manner. How do these robots learn to understand emotions, and what options do emotional AI technology open up in the business world?

 Let’s find the answer to these questions in-depth for a better understanding of emotional AI.

Emotional AI- Human to Machine Communication

In today’s time, communication is constantly getting filtered via digital media. Instead of doing face-to-face discussions, people send messages or arrange video calls.

Similarly, when a person faces many challenges while browsing through different online shops, they connect to chatbots. Getting the required information using these options is not always possible. The communication is not done properly, questions are misinterpreted, and that results in frustrations.

What if the same technology hampering the communication can understand and react to the emotion of the users.

Emotional intelligence refers to the abilities of machines to read emotions by analyzing different data, including gestures, facial expressions, voice tones, and the force of keystrokes for determining the human emotional state and accordingly reacting to it.

This advancement of AI can help the machines and humans interact with each other in a more natural manner, similar to how human interactions take place.

How Does AI Detect Emotions?

Emotional AI, also called affective computing, is all about detecting different emotions with the help of artificial intelligence. Such machines with emotional intelligence not only understand the mind but also different studies on different emotional channels of human communications.

Emotional AI works on a combination of cameras, sensors, computer vision, speech science, deep learning algorithms, and real-world data. The AI system collects the required data, then analyzes and compares it with different data points that allow them to identify the emotions such as joy and fear.

 Once the emotion is recognized, the machine analyzes that particular emotion and checks its meaning in different scenarios. As the emotional database increases in the systems, algorithms work in a much better manner and identify human emotions easily while communicating.

Due to the massive benefits of emotional AI, there has been a continuous rise in the demand for the artificial intelligence market with a focus on improving the consumer experience and building better relationships.

Significance of Emotion AI in the Growth of the Businesses 

Emotions have a massive influence on the behavior of humans. It can be seen in the consumer journey from a marketing viewpoint. When customers have favorable emotional connections with a brand, they are more likely to be loyal consumers in all situations.

Thus, if brands are willing to enhance the customer experience, they require a system like emotional AI, which can help in the following ways:

• Emotional AI helps business leaders to understand and be empathic toward every consumer in the time of their needs. It helps businesses in recommending the service and products to the right consumers at the correct time for getting adequate customer engagement.

• AI helps in the generation of specific results for the number of consumers trying to engage with a particular business. Also, emotion AI helps in developing strong loyalty between the consumer and the business for the long term. It allows businesses to retain their current customers and attracts other potential customers by providing better customer experiences.

• The facial expression feature of emotion AI allows businesses to understand the customer’s behaviors in a better manner through cameras. It can scan the facial expression of the consumers present in the store and determine the current emotional status with real-time data. The business can comprehend where the consumers are stressed, happy, and growing before providing them information on the new services and the products.  

Potential Application Areas of Emotion AI

Mostly emotion AI is used for advertising, but there are several other ways in which businesses can be benefited, such as:

• Smart chatbots can help in the identification of different types of customers, their motives, and their behavior and can help make better customer relationships with the business.
• Smart CCTV helps stores to record the customer’s reactions linked to price, products, etc., in real-time and improve them accordingly.
• Cameras combined with smartphones, television, or computers help brands to leverage emotional AI to test the responses for certain content and adjust things accordingly.

Conclusion

The recent advancements in artificial intelligence have promising benefits and applications that can help businesses understand customers better. In the coming years, emotional AI can become much more accurate and will have a positive impact on the growth of the business.